The Master's SOP Formula

FINALLY, ANSWER THE QUESTION…

“What do universities want me to write?”

You've spent hours staring at a blinking cursor, trying to summon the perfect words that will land your application in your dream school’s "YES" pile.

DOES ANY OF THIS SOUND FAMILIAR…?

• That all-important application deadline is looming, but you’re not sure where to start, so you keep putting it off.
  
  
• You’ve read EVERY article Google offers about how to write a statement of purpose, but nothing really made intuitive sense, and now you're questioning yourself.
  
  
• You still have no idea what it is universities REALLY want to see in the students they admit.
  
  
• You drafted your SOP, then went online to compare it to “essays that worked!”  — and now you’re realizing your essay will most certainly NOT work.
  
  

…don’t worry – you’re in the right place.

There’s just one thing standing between you and an inbox full of acceptance letters.

Yes, the Statement of Purpose.

There’s a ton of pressure riding on this essay. But that doesn’t mean you need to stay on the typical applicant’s agonizing path:

ANALYSIS PARALYSIS
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PROCRASTINATION
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IMPOSTER SYNDROME

 The more time ticks away toward your deadline, the less you feel like a qualified student, and the more you start to question whether or not you’re even cut out for grad school.

Unless…

You had an SOP strategy that’s easy-to-follow, that immediately makes you feel proud and accomplished, and that hundreds of other students have used to earn multiple master's admissions.

MODULE 1

What Problems Do You Want to Solve in Your Career?

Set the foundation for an A+ competitive SOP. In this module, we'll reverse-engineer your success and gain TOTAL clarity about how grad school will launch you toward a deeply rewarding career.

WHAT YOU’LL LEARN:

• Conquer the #1 MOST COMMON MISTAKE that makes 70% of SOPs seem "average"
• Show why your career is important for you, for society, AND for your dream school too
• Articulate your "why" (when universities ask, "What will you contribute?" this is EXACTLY what they want to see)
• Craft a brilliant “Sentence of Purpose" that immediately tells admissions committees you’re someone to pay attention to

MODULE 2

Why Is This School the Perfect Place to Prepare for Your Career?

The most important part of your SOP! In this module, we’ll make sure you’re in the top 30% of “viable applicants” by crafting a clear plan for your studies, and connecting it to your professional future.

WHAT YOU’LL LEARN:

• Convince universities that you're more mature and thoughtful about your career than other applicants
• Discover why this is the SINGLE MOST IMPORTANT part of your SOP
• Craft a detailed 'Study Plan' so the admissions committee knows EXACTLY how you'll succeed if they admit you
• Save weeks of effort by easily recycling these paragraphs for all your applications

MODULE 3

How Are You Qualified to Pursue This Career?

Selling yourself is easy. It’s not about fancy undergrad credentials or GPA. It’s about using simple logic to show that you can solve the problems people in your dream career (and in this grad school) tackle every day.

WHAT YOU’LL LEARN:

• Establish hard, verifiable proof that you're capable of achieving your professional goals (and pursuing even bigger ones in the future)
• Quickly turn this proof into a sophisticated prose argument
• Prove to yourself that no matter what happened in the past, you have the specific skillset necessary to succeed as a master's student today
• Transform your CV into a sales pitch — it’s easier than you think!

MODULE 4

Why Do You Care About These Career Goals? What's Your Story?

Everybody has a story. Most people just tell the wrong one! Stand out as wildly unique in the applicant pool by using our foolproof 1-2-3 template to explain how you grew dedicated to these career goals (remembering that your dream school loves these goals too).

WHAT YOU’LL LEARN:

• The most powerful technique I’ve ever found for making an applicant immediately interesting to grad admissions readers
• Follow specific templates to make the writing easy, even if you’ve never considered yourself a writer or “creative” at all
• Avoid the Top 3 “First Paragraph” problems that turn a smart SOP into a gimmicky "kiss of death"
• Ensure that your essay is just as intriguing as those from the best WriteIvy alumni at MIT, Stanford, and more

MODULE 5

How Will You Conclude This Academic Journey?

Wrap up your SOP with power and harmony.

WHAT YOU’LL LEARN:

• Craft a bold "Career Goals Statement" to show the reader exactly where your master's journey will take you
• Master the four elements of a powerful conclusion
• Follow the examples of 10 high-achieving students with sample essays and templates (I'm giving you all their tricks!)
• Make your reader feel GLAD they discovered you in the applicant pile 

MODULE 6

Putting It All Together

Once you have all the necessary ingredients for a stellar SOP, it's time to put them together so it flows beautifully and logically. After this, there will be nothing left to do besides hit 'submit!'

WHAT YOU’LL LEARN:

• Follow a point-by-point outline for EVERY word of your SOP
• Learn to craft smart transitions so your writing always feels natural — NEVER clunky 
• Borrow 13 tried-and-true techniques to meet any word limit (500 words? No problem!)
• How to guarantee you get REALLY HELPFUL feedback from your mentors, professors, and LOR writers