STOP THINKING LIKE A RESEARCH ASSISTANT
The PhD SOP Formula
A step-by-step guide to writing SOPs that generate interviews, fill you with confidence, and convince professors and PIs that you can design and lead research projects that make the world better.
JOIN THE WAITLIST âFINALLY, ANSWER THE QUESTIONâŚ
âWhat are search committees really looking for?â
You've spent hours staring at a blinking cursor, trying to write a Statement of Purpose that will land you in your dream schoolâs "YES" pile â but now youâre losing confidence.
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DOES ANY OF THIS SOUND FAMILIAR�
- Deadlines are looming, but youâre not sure where to start, so you keep procrastinating.
- Youâve picked through EVERY article on Google about how to write an SOP, but now youâre more confused than ever.
- You still have no idea how to show âfitâ â nor why everyone says itâs so important.
- You drafted your SOP, then went online to compare it to âessays that worked!â â and now youâre realizing your essay will most certainly NOT work.
âŚdonât worry â youâre in the right place.
Honestly, thereâs probably just this one thing standing between you and an inbox full of interview invites.
Yep, you guessed it â the SOP.
Thereâs a ton of pressure riding on this essay. But that doesnât mean you need to stay on the typical applicantâs agonizing path:
OVERANALYSIS
â
PROCRASTINATION
â
IMPOSTER SYNDROME
The more time ticks away toward your deadline, the less you feel like a high-impact researcher, and the more you start to question whether or not youâre even cut out for grad school!
Unless⌠you had an SOP strategy thatâs easy-to-follow, that immediately makes you feel proud of your work, and that hundreds of other students have used to earn MULTIPLE PhD admissions.
On average, you're competing with 50 other potential grad students for every one available spot.
– COUNCIL OF GRADUATE SCHOOLS
So, how can you make sure you're the one?
INTRODUCING
The PhD SOP Formula
The only comprehensive, step-by-step roadmap for writing SOPs that PhD programs LOVE to read. It's time to turn your grad school applications into âinterview magnets'.
YES PLEASE â JOIN THE WAITLISTMODULE 1
State Your Purpose
What Research Problems Do You Want to Solve?
Set the foundation for an A+ SOP. In this module, we'll engineer your success by getting a few uber-important decisions out of the way, giving you (and your dream school) TOTAL clarity about your research agenda â and why itâs so important.
WHAT YOUâLL LEARN:
- Avoid the #1 MOST COMMON MISTAKE that signals you donât have the potential to lead research
- Show why your research is important for society, and for other scholars, AND for your dream school too
- Articulate your "why" (when universities ask, "What will you contribute?" this is what they want to see)
- Craft a brilliant âSentence of Purpose" that immediately tells PIs youâre someone to pay attention to
MODULE 2
Why This School
Is the Perfect Place to Investigate Your Research Questions
The most important part of your SOP! In this module, weâll make sure youâre in the top 30% of âviable candidatesâ by connecting your research questions to your Target Faculty in a deeply meaningful way.
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WHAT YOUâLL LEARN:
- What âfitâ really means, and why it takes more than 1-2 sentences carelessly inserted at the end of an essay
- Discover why this is the SINGLE MOST IMPORTANT part of your SOP
- Learn how to investigate Target Faculty and boost your chances of admission long before you apply
- Save weeks of effort by easily recycling these paragraphs for all your applications
MODULE 3
Why You're Qualified
To Investigate Your Specific Research Problems
Selling yourself is easy. Itâs not about fancy credentials, GPA, or # of publications. Itâs about using simple logic to show that youâre the right person to investigate these research problems you all care about so much.
WHAT YOUâLL LEARN:
- Establish hard, verifiable proof that you know how to execute your research agenda (and adapt when things go wrong)
- Quickly turn this proof into a sophisticated prose argument
- Prove to yourself that no matter what happened in the past, you have the specific skillset necessary to succeed as a doctoral student
- Transform your background into a sales pitch â itâs easier than you think!
MODULE 4
Telling Your Story
Why Do You Care About THESE Research Problems?
Everybody has a story. Most people just tell the wrong one! Stand out as wildly unique in the applicant pool by using our foolproof 1-2-3 template to explain how you grew fascinated with your research problems.
WHAT YOUâLL LEARN:
- The most powerful technique Iâve ever found for making an applicant immediately interesting to grad admissions readers
- Follow specific templates to make the writing easy, even if youâve never considered yourself a writer or âcreativeâ at all
- Avoid the Top 3 âFirst Paragraphâ problems that turn a smart SOP into a gimmicky "kiss of death"
- Use âCatalyst Moment Testsâ to ensure that your essay is just as intriguing as those from the best WriteIvy alumni at MIT, Stanford, and more
MODULE 5
Frame Narrative Conclusions
Your "Purpose" Returns
Wrap up your SOP with power and harmony.
WHAT YOUâLL LEARN:
- Craft a bold "Career Goals Statement" to show the reader exactly where your research journey will take you
- Master the four elements of a powerful conclusion
- Follow the examples of 12 high-achieving students with sample essays and templates
- Make your reader feel GLAD they discovered you in the applicant pile
MODULE 6
Putting It All Together
Structure is Magic
Once you have all the necessary ingredients for a stellar SOP, it's time to put them together so it flows beautifully and logically. After this, there will be nothing left to do besides hit 'submit!'
WHAT YOUâLL LEARN:
- Double-check your work with a point-by-point outline for EVERY word of your SOP
- Learn to craft smart transitions so your essay always feels natural â NEVER clunky
- Borrow 13 tried-and-true techniques to meet any limit (500 words? No problem!)
- How to guarantee you get REALLY HELPFUL feedback from your mentors, professors, and LOR writers
PLUS, snag these bonuses to help guarantee your SOP is the best it can be...
BONUS 1
SOP Review from Jordan
($300 VALUE)
Want to be certain your final draft is perfect? Let me take a look! Iâll tell you if youâve made any glaring mistakes and highlight any improvements you can make.
Trust me, I want your
applications to be brilliant, and Iâll help you get there. This service is only available to online course students!
BONUS 2
The WriteIvy Sample SOP Library
($99 VALUE)
See exactly how and what students wrote to earn admission to schools like Stanford, Harvard, Oxford, and more. You'll get access to 12 Sample Essays fully diagrammed and annotated to show you, step-by-step, how they implemented the SOP Formula and exactly how you can use the same design. The sample library includes essays from all kinds of academic fields, many of which earned admission to as many as 7 PhD programs!
BONUS 3
Lifetime Access to a Memberâs Only Subreddit for PhD SOP Formula Students
($120 VALUE)
Bust through mental blocks in minutes with direct support from Jordan and your peers. Get permanent access to AMAs with Jordan to get all your questions answered, and a supportive community of fellow applicants and alumni who've mastered the SOP Formula.
What Our Brilliant Alumni Have to Say...
"I felt confident in my statement and was able to get interviews at almost every program I applied to. You may hear this enough already, but I really appreciate the time and resources you provide to graduate school-hopefuls like me."
- Ben, Human Computer Interaction / Mech Engineering
"While my essays are by no means among the best featured on your website, they gained acceptance + maximum possible funding to my top three choices! I'll be an Ivy Leaguer in the fall! Thank you so much for your selfless dedication, I would not have made it without your help!"
- Adri, Sociology
"Iâm happy to say this year that out of my 7 applications, I received 5 interviews and 5 offers, including one to my top choice with full fellowship funding (which is INCREDIBLY selective even as far as PhD programs go)!!"
- Lia, Public Health
"I was very fortunate to receive both the NDSEG and NSF GRFP fellowships so it seems that your SOP strategies are also effective for those applications! Thank you again so much for your help. This application cycle was successful beyond my wildest expectations!"
-Â Rick, Electrical Engineering
When you enroll today, hereâs what youâll get:
- All six modules of The PhD SOP Formula [$497 value]
- Members-only private subreddit [$120 value]
- Sample SOP Library [$99 value]
- Free SOP Review from Jordan [$300 value]
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Thatâs a total value of $1,016!
 Course enrollment is opening soon...
Sign up for the waitlist so you can be the first to know when The PhD SOP Formula is open for enrollment!
JOIN THE WAITLISTWriteIvy students have been accepted into graduate programs at:
HIGHLIGHTS INCLUDEâŚ
Multiple CS admits at MIT and Carnegie Mellon
One Mechanical Engineer admitted to 7 top-12 programs
One alumna went from 0 to 5 PhD admits in a single year (with no new research)
10+ Stanford admits (across all fields) in 2023
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Add yourself to the list of WriteIvyâs thousands of success stories.
Meet Your Instructor
Hi, Iâm Jordan, your SOP coach. After reading and editing thousands of admissions essays, Iâm sharing the universal lessons of essay writing that have helped countless students land their dream schools and transform their lives.
Iâve celebrated SO MANY TIMES with students who never imagined they could write an SOP that made them so proud, let alone earn admission to their #1 choice PhD programs.
Thatâs what I want to share with you.
If youâre a PhD applicant of any kind, you owe it to yourself to take a risk-free dive and see how your applications transform when you stop Googling, stop guessing, and instead, follow a logical writing model thatâs worked a thousand times at virtually every elite university you can think of.
The PhD SOP Formula is perfect for you ifâŚ
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- You're dreaming of a career in academia, and you know the SOP is your ticket to the most competitive grad schools
- You feel awkward when you write, you're not sure if you're on the right track, and you're looking for a way to stand out from your competition
- You're spending way too much time trying to figure out what to write to convince search committees that you're the research apprentice they need
- Youâre tired of vague, frustrating advice about admissions essays, and you just want to write an SOP thatâs sharp, intelligent, and conveys what schools want to see (in just the right way)
- Youâre motivated to invest the next two weeks in brainstorming, outlining, and writing a deeply meaningful SOP that can dramatically alter your chances of admission.Â
If youâre a PhD applicant with ambitious goals and you want to give yourself the best possible chances of admissionâŚ
Yes, this course is for you!
"This course astounded me.
The lessons arenât just instructions for writing an SOP, but totally made me rethink the whole application process. Let me just say this: I donât think there is ANYONE who shouldnât read these lessons before they apply to grad school, regardless of the programs they apply to."
â Wang Z., Economics
FAQs
Questions your fellow grad applicants asked before they enrolled in The PhD SOP Formula
I'm feeling overwhelmed by all the things I'll need to write before my deadlines. Are you sure I can do this?
Will I need to invest in any other training to write my SOP?
I havenât written anything "personal" in SO LONG. Will this be too advanced for me?
When I join The PhD SOP Formula, will I be getting immediate access to all the lessons and modules?
Will Jordan be available and accessible to answer questions if I get stuck?
How many sample SOPs will I get to see?
 Course enrollment is opening soon...
Sign up for the waitlist so you can be the first to know when The PhD SOP Formula is open for enrollment!
JOIN THE WAITLIST